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American Tours Festival

From 05 to 07 July 2019


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American Tours Festival ! Come and visit us on July 5, 6 and 7, 2019, at the Parc des Expositions de Tours, located just 10 minutes from our hotel, the Best Western Plus L'Artist Hotel.

For 3 days, the whole city of Tours will live to the rhythm of the United States, its culture and traditions. Unique in Europe, this American festival attracts more than 30,000 people each year.

A 100% US culture festival in Tours

On the program, many universes: Country, Rock & Vintage, Motos & Kustom Show, Western & Rodeo, Line Dance, Evasion... And many more! In terms of organization, you will find each universe in a hall.

Motorcycle enthusiasts can rediscover the excellence of Kustom Kulture in the Harley-Davidson Hall.

The American Tours Festival has been in existence since 2007. Originally called the « Country bike festival », it was in 2013 that the festival renamed itself the American Tours Festival.

Great artists on the scene

You will find more than 30 concerts during these 3 days. In particular that of Scorpions, The Road Hammers, The Stray Cats and The Rivals Sons.

Various and varied activities

Many exhibition areas, particularly for trucks and US cars, spread over several halls, are dedicated to introduce you to new products. A great opportunity to find something new! Initiations of Rock N Roll, Country and Line Dance dances will also be offered during these 3 days as well as a Venice Beach and The Sunset Club area. Don't miss the Kustom Show and its Bike Show, you'll be amazed!

Practical information about the American Tours Festival

  • 3-day pass: from 62 to 89€
  • Friday pass: from 51 to 69€
  • Saturday pass: from 51 to 69€
Address :
Tours Exhibition Centre
Avenue Camille Chautemps
37000 Lathes

More information on the official website of the festival
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Dear Customers,
Following the national lockdown announcement end of October 2020, the hotel is open some days of the week; unfortunately, we are not able to open every day of the week.
You will find more details to see which weeks we are open by checking on our information page whose link is at the end of the message or by calling us.

Everything is done to make your stay as pleasant as possible under the current conditions: a few dinner options and an à la carte breakfast served in your room.

We have worked hard and are trained on our new health and cleaning protocols in order to welcome you in the best possible conditions.
Due to these new health and safety measures, we inform you we had to modify some of our services.

You will find more information on our page, « Our health measures for a relaxing stay » which you can find in the section « Relaxing time at the hotel ».

We hope to see you again soon in our hotel!

The BW Plus L’Artist team